News
Article: Social media trends
Social media trends 2019
The development of Social media never stands still, the trends are constantly changing and there is always something new. Below is an overview of what you can expect in 2019.
Privacy
We don’t just share everything with everyone, even famous influencers and other large social media accounts with millions of reach nowadays use a so-called 'lock'. Which means that you can only see the messages from the person if they have given you permission.
Growth of social media
At the same time, we become more and more active on social media. According to predictions, for example, we’ll watch more movies, television series and shows online in 2019 than on TV. Check the graphic below for the numbers.
Buying products on social media is becoming increasingly popular. When you want to start selling products, you could also choose to only sell on social media, because the growth of online sales on Instagram and Facebook is so booming. This is especially true for fashion and lifestyle products.
Ephemeral content
In 2018 ephemeral content (temporary content, such as the self-disappearing Instagram Stories or Snapchat) was already a very important development, this trend is very likely to continue, and you will see it on multiple platforms.
Online advertising
"Advertising / promoting content becomes more important and ... more expensive."
Advertising on Facebook will continue to grow. Responding to interactive content becomes more important, as does responding to contributors. Engagement is an important aspect within the algorithm, which will not be different in 2019. That’s why, Facebook will become more personal, based on historical behaviour, location, hobbies and interests. "
"In addition to engagement, performance will become just as important, as this channel is used a lot for conversion (e-commerce, lead generation, etc.). A chatbot can support this. "
With probably an annoying result: "Advertising / promoting content becomes more important and expensive.
"There will be more content and more companies that want their target audience to see their content push up the price of online advertising. But making content that is not seen is of course a waste. Good campaigns remain worth it, but it is becoming more important to have knowledge and experience with making good campaigns and optimizing on the flow. Not well-optimized campaigns are really expensive. "
Patrick Petersen has a tip about what works: "Especially the video ads - with subtitles - convert well."
Wilco Verdoold offers an alternative to expensive advertisements: "Use employees to create business content."
Comments
Log in to read and post comments